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Shraddha Kapoor’s ‘Me Time = Rich Marie Time’: Bisk Farm’s Heartwarming Chai Break Campaign



Shraddha Kapoor’s ‘Me Time = Rich Marie Time’: Bisk Farm’s Heartwarming Chai Break Campaign


New Delhi [India], December 30 : Bisk Farm, one of India’s most loved and homegrown biscuit brands, celebrates 25 years of its rich legacy by joining hands with the Superstar of Bollywood Shraddha Kapoor as the brand ambassador.

The association marks a significant milestone in the brand’s journey, symbolising freshness, trust and contemporary appeal — values synonymous with both Bisk Farm and Shraddha Kapoor. Known for her charm, versatility, and strong connection with audiences across age groups, Shraddha Kapoor embodies the perfect blend of tradition and modernity, much like the brand’s ethos.

The film shows Shraddha Kapoor enjoying her “me time” which helps her express her best creative self, via a spontaneous dance where she is completely immersed in her own zone without a care for the world. Through these moments, the film captures her Me Time = Rich Marie Time ritual where a cup of chai and a Rich Marie biscuit offer a great way to take a break from the mundane world. The narrative blends warmth and fun expression of the self, showing how every chai moment turns into Rich Marie Time, making the break richer and more enjoyable.

Bisk Farm Rich Marie stands as a distinguished name in the Marie biscuit category, thoughtfully crafted to complement India’s most cherished ritual—chai time. In a culture where ‘me time’ seamlessly becomes ‘chai time’, Rich Marie turns a simple pause into a moment of personal comfort and everyday warmth.

Speaking of the association, Mr. Vijay Singh, Managing Director at SAJ Food Products (P) Ltd, said, “Rich Marie stands for the belief that taking time for yourself is not a luxury but a necessity in today’s fast-paced lives. Whether it’s a homemaker, a working professional, or anyone navigating a busy day, these small me-time rituals are essential to pause and reconnect with one’s best self. Shraddha Kapoor embodies this authenticity and balance effortlessly, making her the perfect face to bring the Rich Marie ‘Me Time’ philosophy to life.”

Adding to this, Ms. Shraddha Kapoor said, “For me, me-time has always been about enjoying moments that feel truly mine. Rich Marie makes those pauses even more special. Whether it’s with chai or just a simple break, every Rich Marie bite reminds me to take a moment for myself, rejuvenate, and reconnect with my best self. It’s my little ritual of comfort and personal refreshment.”

The new campaign featuring Shraddha Kapoor—built around the relatable and heartwarming theme “Me Time = Rich Marie Time”—has gone live across multiple platforms such as television, digital, print and social media platforms reinforcing Rich Marie’s position as a comforting, everyday companion.

As Bisk Farm steps into its next chapter, this collaboration marks a new beginning — one that honours its legacy while embracing a fresh, contemporary spirit.

About Bisk Farm:

Established in 2000, Bisk Farm, under SAJ Food Products Pvt. Ltd., is one of India’s leading biscuit and bakery brands. Celebrating 25 years of delighting consumers, the brand has built a strong legacy of quality, innovation, and trust. Its extensive product portfolio includes biscuits, cakes, and rusks, catering to diverse tastes and everyday indulgences.

Bisk Farm revenue is INR 2000 cr.+ which makes it the 4th largest biscuit player at All India level in FY’25. It has a portfolio of more than 75 brands produced across 6 factories, selling more than 2,500 packs every minute and reaching around 100 million households across the country.

TVC Link: https://www.youtube.com/watch?v=_zPJ_ICY2uo

Anand, Gujarat — The Patel family proudly announces the successful wedding of Hiral Patel, daughter of NRI film producer and American business leader Sandip and Rita Patel to Nikunj Joshi, a rising professional in the healthcare sector. The wedding was solemnized on 28 December 2025 in Anand, Gujarat, concluding a magnificent four-day celebration of culture, tradition, and family unity.

The celebrations commenced on 26 December 2025, unfolding across multiple iconic venues in Anand district. The festivities included the traditional Mehndi ceremony, auspicious Mangalik Prasango, energetic Sangeet–Garba nights, and vibrant Garba Raas performances, showcasing the essence of Gujarati heritage. The events witnessed the presence of family, friends, community members, and notable guests from the worlds of business, cinema, and healthcare.

Hiral Patel, the bride, is currently completing her Dental Degree program, while groom Nikunj Joshi is advancing his academic journey in healthcare studies, reflecting a shared passion for serving the medical and wellness domain.

Sandip Patel, a name well-recognized in both entertainment and entrepreneurship, has enjoyed a dynamic career spanning over 25 years. After relocating to the United States in 2000, he built a strong business foundation in real estate, construction, gas station development, and hospitality, primarily in Augusta, Georgia, where he owns and invests in hotels and commercial infrastructure. His creative footprint includes producing films such as Two Zero One Four, Holy Ghost, and the widely appreciated web series Murshid, earning him respect across global Indian entertainment circuits.

The wedding celebration stood as a testament to Patel’s commitment to honoring his Indian roots while fostering global connections. The family expressed deep gratitude for the love and blessings received, describing the  occasion as a beautiful union of tradition, values, and shared aspirations for the future.

The festivities concluded on a note of cultural pride, heartfelt emotion, and community warmth — making the wedding of Hiral and Nikunj a truly memorable milestone for both families.

The Patel family thanks everyone for their presence, blessings, and support.

 

New Delhi [India], December 29: Indian Media Works presents Mr Miss & Mrs Tamizhagam 2025,  where in Mr Tamizhagam titles were won by Jeeva&Singaravel from TamilNadu; Miss Tamizhagam titles were won by Malavika from Kerala & Yuvedha from Tamilnadu; Mrs Tamizhagam titles were won by Divya & Babina from TamilNadu

The event saw enthusiastic participation from contestants across Tamil Nadu, Kerala & Karnataka making it a truly colossal occasion.

In this prestigious pageant, Jeeva and Singaravel emerged as the winners of the Mr. Tamizhagam 2025 title, while Malavika was crowned as Miss Tamizhagam 2025. The title of Mrs. Tamizhagam 2025 was crowned to Divya. The 1st Runner Up was Singaravel for the Mr. Tamizhagam category and Mr Popular title was Kailash.

For the Miss category, the 2nd Runner Up was Yuvedha, and Miss goddess title was Anbuvizhi . The 1st Runner Up was Babina, in the Mrs. Tamizhagam category.

The winners were celebrated with great honour and style. The Mr Miss & Mrs Tamizhagam 2025 title holders were adorned with sashes and prizes by Actress Anusha, Fashion Lord Manikandan & Celebrity Fashion designer Subakath Ali. The event was brought to life by the impeccable choreography of leading Celebrity fashion choreographer Faheem.

Addressing the press and media, Mr. John Amalan, Managing Director of Indian Media Works, stated that Mr Miss & Mrs Tamizhagam 2025 had been conducted with the utmost grandeur and excellence this year. He firmly believes that the winners of this season are extraordinarily talented and meant to become the biggest stars of tomorrow. To ensure this, Indian Media Works has selected only the best and most deserving contestants for the prestigious titles. Further, he proudly announced that the title winners of this pageant would be recommended for national-level competitions.

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The official teaser of the upcoming short film Vishaad is now out,
giving audiences a cryptic yet powerful glimpse into a story built on
mystery, moral conflict, and emotional unrest. The one-minute visual
opens with an inspector scanning his surroundings — his sharp, probing
gaze hinting at a truth lurking beneath the surface.

The teaser
takes a bold cinematic route, using reverse-motion sequences to blur the
lines between memory and reality. One of the most compelling frames
shows an obscured figure handing a child something to play with — an
innocent moment layered with eerie ambiguity, intensified by its
backward unfolding.

As tension peaks, the inspector knocks firmly
on a door. Veteran actor Ashish Vidyarthi opens it — calm, reflective,
and carrying a storm of unspoken thought. The teaser ends not with
answers, but a trail of questions, doubts, and a lingering emotional
cliffhanger.

Vishaad is produced by Nilaanjan Reeta Datta under
the banner of Finchbill Motion Pictures Private Limited (Finchbill
Motion Pictures Pvt. Ltd.). The film is co-directed by Navnita Sen and
Nilaanjan Reeta Datta, with the screenplay crafted by Navnita Sen. The
film’s contemplative depth is elevated by its soul-stirring music score,
composed by Ashu Chakraborty, whose soundscape adds a poetic yet
unsettling rhythm to the narrative.

The short film features a
compelling ensemble led by Ashish Vidyarthi, alongside Rajeshwar and
Ketaki Narayan, whose performances ground the film’s psychological and
emotional core.

Sharing his experience with the film, actor
Rajeshwar said “The moment I read the script of Vishaad, I was drawn to
it. It felt intellectually stimulating. It was an honour working
opposite Ashish Vidyarthi Ji, and a pleasure collaborating with a
supportive co-star like Ketaki, along with a crew that includes mostly
National Award winners.”

His words mirror the artistic ambition
behind Vishaad — a film driven by thought-provoking storytelling and
crafted by celebrated creative minds.

The film is set to premiere globally on the Pocket Films YouTube Channel,  on 16th January 2026.

With
layered symbolism, slow-burn suspense, and emotional subtlety, Vishaad
promises to be more than a short film — it aims to be a cinematic
experience that lingers, stirring questions about innocence, intent,
truth, and consequence.

Two-Day Festival Dedicated to Fundraising for Specially-Abled Children

Jaipur | December 24, 2025: The Pink City once again came alive with colours and creativity as the grand inauguration of Nanne Kalakaar Festival 2025 took place at Hotel Clarks Amer. Organised by Abhyutthanam Welfare Foundation, the first day of this two-day festival presented Jaipur with a unique confluence of art, music, folk traditions and family entertainment.

Staying true to this year’s theme, “Hum Sabka Festival” (A Festival for All), the celebrations commenced with a vibrant Pachranga Parade, not merely a display of folk culture, but a powerful symbol of inclusivity, diversity and unity, setting the spirit of the entire festival.

The chief guest for the occasion was Mr. Neeraj K. Pawan, Secretary, Department of Youth Affairs & Sports, Government of Rajasthan. Addressing the gathering, he said: “The objective of Nanne Kalakaar Festival is to connect art with society. The enthusiasm and participation on the very first day strengthen our belief that art is the most beautiful medium that unites people of all ages.”

Sharing the vision of the festival, Ms. Riddhi Chandrawat, Festival Director and Director of Abhyutthanam Welfare Society, stated” “Nanhe Kalakaar is not just a festival it is a sensitive initiative aimed at fundraising for specially-abled children. Through art and music, we are bringing society together while working towards a better future for these children.”

The opening day witnessed an electrifying jamming session by Kurjal Band, led by Mandeep and Harsh, which immersed music lovers in soulful rhythms and infectious energy.

Adding to the excitement was Jaipur’s first-ever Baby Rave, organised in collaboration with the Global Health Happiness Festival (an initiative of Kogta Foundation). Curated by Act to Action, this joyful dance session brought together children, parents and even grandparents, becoming one of the most cheerful and colourful highlights of the festival.

As evening approached, Kabir Cafe mesmerised the audience with a soulful performance featuring songs like “Mat Kar Maya Ka Ahankar,” “Kya Leke Aaya Hai,” and “Do Din Ka Hai Mela”, creating an emotional blend of Kabir’s timeless poetry and contemporary music.

Later, the Textile Walk showcased Rajasthan’s rich textile heritage reimagined through AI and modern technology, offering a visually stunning experience where tradition met innovation. The walk was partnered by Rajasthan Fashion Fest, with Killer Jeans as styling partner and Style A Craze as salon partner.

The night reached its grand crescendo with a powerful performance by the legendary Indian Ocean Band. With iconic tracks like “Tu Kisi Rail Si Guzarti Hai,” “Man Kasturi,” and “Bande,” Rahul Ram fused rock and folk to keep thousands of spectators dancing till late night, transforming the first day into a historic musical memory.

Across the festival, visitors are enjoying 20+ art workshops, creative activities, and over 80 food, art and merchandise stalls, creating an immersive experience for audiences of all ages.

The first day of Nanne Kalakaar Festival has already secured its place as a memorable chapter in Jaipur’s cultural calendar, setting high anticipation for Day Two.

On the second day, audiences can look forward to Rajasthani folk jamming by Digpal, followed by a soulful performance by Raahgir, poetry by Runmal Jain, an evening Folk Rave with Digvijay Singh Jasana, and a grand finale concert by Sona Mohapatra, promising a journey of music, emotion and boundless energy. Continuous art workshops, creative zones and the family area will ensure a truly unforgettable festival experience.

About Abhyutthanam Welfare Foundation

Founded in 2014, Abhyutthanam Welfare Foundation, Jaipur, is a registered NGO actively working in the fields of education, environment and social welfare.

Through its ‘School Bharo Andolan’, the organisation has helped more than 300,000 children every year access their right to education. During the COVID-19 pandemic, its food campaign served meals to over 80,000 people, and under the ‘Aranya Ropan Abhiyan’, the foundation has established nine urban forests using the Miyawaki technique.

Cast: Prathamesh Parab, Ankita Lande, Prithvik Pratap, Ganesh Yadav 

 Director: Mohsin Khan , Producer: David Nadar 

Duration: 2 Hours 5 Minutes , Language: Hindi

Release 

Date: 10 December 2025 , Platform: Ultra Play OTT 

Rating: ★★★☆ (3.5) 

Mamta Child Factory
is a bold yet tender social drama that brings the complex world of
surrogacy to the screen with honesty, heart, and an unexpected dose of
small-town charm. Writer–Director Mohsin Khan tackles the subject with empathy rather than preaching, allowing the film to breathe, entertain, and connect emotionally.

Set in a modest town in Maharashtra, the story follows Bhau (Prathamesh Parab) and Chochya (Prithvik Pratap)—two laid-back real-estate brokers whose carefree routines are disrupted when Dr. Amruta Deshmukh (Ankita Lande)
arrives with a courageous dream: to launch a fertility centre in a
community weighed down by stigma, fear, and traditional beliefs. Her
progressive medical outlook challenges the town’s deep-rooted
conservatism, triggering resistance, rumours, and moral panic—fueling a
drama that remains deeply human at its core.

The film finds its emotional pulse in the lives of the village women,
who carry silent battles between economic survival and social judgment.
Khan portrays surrogacy not as a clinical transaction but as a journey
of dignity, sacrifice, and hope. The narrative gains further momentum
when MLA Sanjay Tatya Bhosale (Ganesh Yadav) quietly
considers surrogacy for his own family, layering the plot with political
pressure, personal conflict, secrecy, and vulnerability.

Performances

Prathamesh Parab leads the film with effortless humour and emotional authenticity, evolving beautifully as the story shifts gears. Ankita Lande
delivers a remarkably grounded and mature performance as Dr.
Amruta—strong, sensitive, and morally aware without ever feeling
theatrical.
Prithvik Pratap keeps the laughter natural with his impeccable comic timing, while Ganesh Yadav balances power and fragility with surprising nuance.
Supporting actors Sujata Mogal and Vijay Patwardhan enrich the film’s rural ecosystem, making the town feel lived-in and alive.

Writing & Direction

Khan smartly anchors the first half in light-hearted, slice-of-life
storytelling, letting humour and local colour flow organically. The
second half turns more intense, exploring ethical and emotional
crossroads effectively. While the climax leans slightly more toward
family drama than the central theme of surrogacy, it still lands—mainly
because the emotions never lose sincerity, and the dramatic escalation
remains engaging rather than forced.

Final Verdict

Mamta Child Factory may shift toward heightened drama at the end, but
it never sacrifices emotional impact. It’s a rare film that blends social relevance, humour, politics, and family emotions into one cohesive viewing experience.

A heartfelt, meaningful and engaging family entertainer that
sparks conversation and stays with you long after the credits roll. A
confident OTT watch with a soul.

Rating: ★★★☆ (3.5/5)
Now streaming on Ultra Play OTT from 10 December 2025.

Willow Woods Preschool Honoured at National Education Brilliance Awards 2025 for Excellence in Early Childhood Education

New Delhi [India], December 24 : Willow Woods Preschool has achieved a significant national milestone by being conferred with the Best Preschool in Telangana award at the prestigious National Education Brilliance Awards & Summit 2025, held at Crowne Plaza, Mayur Vihar, New Delhi. The institution was specially recognised for its Innovative Teaching Practices and Best Curriculum Design, placing it among India’s most distinguished educational institutions in the preschool education segment.The National Education Brilliance Awards are known for honouring institutions and education leaders who demonstrate exceptional commitment, innovation, and impact in shaping the future of education. The 2025 edition of the summit, themed “Empowering Educators, Transforming Futures,” brought together some of the most eminent personalities from governance, education, healthcare, and public service from across the country.

The award ceremony was graced by an illustrious panel of dignitaries. The Chief Guests for the event included Hon’ble Shri Ravikant Ujjain Ji, Member of the Delhi Legislative Assembly, Trilokpuri, Delhi, and Hon’ble Shri Raaj Kumar Anand Ji, Former Minister of Education, Government of Delhi, both of whom delivered felicitations highlighting the importance of innovation and value-based education in India’s evolving learning ecosystem.

The event was further honoured by the presence of distinguished Guests of Honour, including Shri Dr. Sant Kumar Chaudhary Ji, Chairman, Shankara Group of Institutions; Shri Dr. (Prof.) B. Srinivas Ji, Secretary, National Medical Commission, New Delhi, and Director General of Medical Education, Ministry of Health & Family Welfare; Shri Dr. Jeetu Lal Meena Ji, Joint Director, Ministry of Health & Family Welfare, Government of India, and Member, Medical Assessment and Rating Board, National Medical Commission; and Shri Dr. Jauhari Lal Ji, Former Director, ONGC. Each of the dignitaries addressed the gathering with felicitations, underscoring the need for strong foundational education and visionary leadership in shaping future generations.

The award was proudly received by Jyothi Penumatsa, Director of Willow Woods Preschool, whose leadership and vision have been instrumental in establishing Willow Woods as a benchmark for early childhood education in Telangana. Under her guidance, the preschool has pioneered a child-centric and holistic education model that seamlessly integrates academic readiness with emotional, social, physical, and ethical development. The jury particularly appreciated Willow Woods’ curriculum for its balance of structured learning, play-based methodologies, creativity, values education, and experiential teaching practices.

Speaking on the occasion, Jyothi Penumatsa expressed her gratitude for the national recognition, stating that the award is a testament to the dedication of the entire Willow Woods team and the trust and support of parents. She reiterated the institution’s commitment to celebrating childhood while building strong foundations that prepare children not just for school, but for life.

This national honour reinforces Willow Woods Preschool’s growing stature as a leading early education institution from Telangana that is making a meaningful impact at the national level. The recognition serves as a strong validation of its philosophy, curriculum design, and innovative teaching practices, and further strengthens its mission to nurture confident, happy, and future-ready learners.

With this achievement, Willow Woods Preschool continues to set new standards in preschool education, proudly representing Telangana on a national platform and contributing to India’s vision of excellence in education.


IWMBuzz rang in the festive spirit with its much-awaited Year Ender Bash 2025, which was held on 19th December at the stylish Sera Cocktail Room, Andheri. The evening was a perfect celebration of television, digital entertainment, friendships, and achievements, bringing together some of the most loved faces from the Indian entertainment industry under one roof.

The venue was buzzing with excitement as celebrities arrived in their stylish best, adding glamour and warmth to the evening. The bash turned into a memorable night filled with laughter, conversations, music, and heartfelt reunions. It was a perfect way to wrap up the year on a cheerful and positive note.

Several popular television and digital stars marked their presence at the event. The guest list included Rupali Ganguly, Akanksha Puri, Kanwar Dhillon, Neha Harsora, Sharad Malhotra, Ashnoor Kaur, Rajat Verma, Mazel Vyas, Mahir Pandhi, Romit Raaj, Kashish Kapoor, Eijaz Khan, Shiv Thakre, Sara Arfeen Khan, Munisha Khatwani, Vivek Dahiya,Shubhi Joshi, Yamini Malhotra, Shreya Kalra, Shrutika Arjun,Alice Kaushik,Shivam Khajuria, Niharika Choksey, Farmaan Haider, Fahman Khan, Manish Naggdev, Nivedita Basu, Nasirr Khan, Pooja Verma, Director Mohit Kapoor, Karan Sharma, Harleen Reikhi, Gaurav Chopra, Saarvie Omana, Garvita Sadhwani,Mazher Sayed, Vishal Gandhi,Mitaali Nagg,Anjum Fakih,Sanjay Gagnani,Naman Shaw, Radhika Muthukumar, Bharat Ahalwwat, Ayushi Khurrana, Sanika Amit, Manan Joshi, Amit Varma, Rachana Mistry, Abhishek Sharrma, Priya Thakur, Muskaan Bamne, Sagar Parekh,Satya Tiwari, Samarthya Gupta,Saloni Sandhu, Sandeep Rajora, Sheersha Tiwari, Tanuj Virmani, Nikki Sharma, Hrishikesh Pandey, Zain Imam, Novelist Amit Khan, Amit Tyagi,  Donal Bisht, Varun Kasturia, Krutika Desai, Sprehaa Chatterjee,  and many more.

The IWMBuzz Year Ender Bash has always been known for celebrating talent, creativity, and hard work, and this year was no different. Celebrities were seen enjoying the lively atmosphere, posing for pictures, catching up with friends, and soaking in the festive vibe of the evening.

With great music, delicious cocktails, and a warm ambience, the bash truly reflected IWMBuzz’s spirit of bringing the entertainment fraternity together. The event not only celebrated the successes of 2025 but also strengthened bonds within the industry.

Overall, the IWMBuzz Year Ender Bash 2025 turned out to be a grand, joyful, and unforgettable evening, setting the perfect tone to welcome the new year ahead.

Siddhartha Laik, Founder and Editor In Chief, IWMBuzz Media says, “I would like to thank everyone who could spare time and attend celeb bash 2025. Also a big thanks to all sponsor partners. Every year we keep a bash where industry folks come and extend support and we will continue to have wide variety of events in 2026 too.”

SBB-GNT Presents IWMBuzz Celeb Bash 2025, Powered by GTC, Abhijat Marathi, Bodhi Tree, Associate Partners: White Apple, Sera, AKCH. An initiative by IWMBuzz Live.

Under the visionary leadership of the Hon’ble Prime Minister, the Cabinet Secretariat, Government of India, initiated the Compliance Burden Reduction and Deregulation exercise for all states. As part of this national reform agenda, the Hon’ble Chief Minister of Rajasthan provided active leadership for the state’s participation and ensured effective and timely implementation through multiple meetings chaired by the Chief Secretary of Rajasthan.

As a result, Rajasthan emerged among the leading states that achieved full compliance in all 23 priority areas identified by the Government of India. These reforms were systematically implemented, thereby creating a strong and efficient ecosystem that reinforced Ease of Doing Business. The regulatory framework was simplified and modernised, laying a robust foundation for the grounding and effective implementation of the Memoranda of Understanding signed during the Rising Rajasthan Investment Global Summit.

Rajasthan demonstrated its commitment to strengthening the Ease of Doing Business ecosystem by implementing several transformative reforms. To promote the MSME sector, the state amended Rule 90 to simplify the land conversion process in urban areas, reducing the timeline from 60 to 30 working days, after which automatic approval is granted. This has reduced project delays and accelerated the establishment of new enterprises.

In the field of pollution control, Rajasthan has made remarkable progress. For MSMEs, the timeline for Consent to Establish (CTE) and Consent to Operate (CTO) was reduced from 120 days to 21 days, and for red/large category enterprises to 60 days. Additionally, the Pollution Control Board introduced system-generated auto-renewal of CTOs for units complying with environmental laws based on self-certification. Moreover, amendments to Water and Air Pollution Rules expanded the list of non-polluting White Category industries from 104 sectors to 877 sectors, exempting more non-polluting industries from regulatory requirements. This has accelerated project approvals and promoted industrial growth.

To reduce regulatory burden on micro-enterprises, the Rajasthan Shops and Commercial Establishments Act, 1958, was amended to increase the employee limit from 0 to 10. Furthermore, to strengthen Ease of Doing Business and make establishments more convenient, the state issued an ordinance increasing permissible working hours under the Act. According to the ordinance, daily working hours were raised from 9 to 10, with a minimum 30-minute break after 6 hours of work, and the quarterly overtime limit was increased to 144 hours.

Additionally, the Rajasthan government amended Rule 100 of the Rajasthan Factory Rules, 1951, allowing women workers (except pregnant women and mothers) to work in all hazardous tasks, including 15 tasks previously prohibited for women.

Fire safety compliance was streamlined by introducing third-party fire inspections through empanelled agencies and extending the validity period of Fire NOC certificates, thereby reducing procedural delays while ensuring safety standards.

Rajasthan also became a leading state in rationalising minimum road width requirements for rural industries. Road width was fixed at 9 meters in areas with layout plans and 4.5 meters in areas without layout plans. The state implemented significant reforms to optimise land use in industrial and commercial areas. The Urban Development and Housing Department and RIICO amended building standards to ensure optimal land utilisation and rationalised parking norms. The earlier restriction of 50% ground coverage on commercial plots was removed, providing greater flexibility in urban planning.

In the field of urban development, the Rajasthan government issued the Transit-Oriented Development Policy, aimed at promoting compact, pedestrian-friendly, and transport-centric urban growth. This policy encourages high-density mixed-use development around metro corridors, BRTS, and major transportation routes, helping to reduce traffic congestion, control horizontal urban sprawl, increase public transportation usage, and build cleaner, more efficient cities.

In the area of decriminalisation, the state notified the Rajasthan Jan Vishwas (Amendment of Provisions) Ordinance, 2025, amending provisions of 11 state laws to decriminalise minor offences. Under this ordinance, criminal provisions were replaced with monetary penalties, penalties were rationalised, and criminal proceedings were reduced, making it easier for citizens and businesses to operate.

To further strengthen investor facilitation, the state’s single-window system, RajNivesh, was empowered with an AI chatbot that integrates information from various departments to provide seamless and effective assistance to investors.

Through these comprehensive and visionary reforms, Rajasthan has reaffirmed its position among India’s leading states in compliance reduction, deregulation, and investor facilitation, highlighting its continued commitment to swift, transparent, and efficient governance.

This achievement was made possible through the coordinated efforts and sustained cooperation of all departments of the state.

Alwar (Rajasthan) [India], December 18: Rajasthan has emerged as an important contributor to India’s expanding food manufacturing sector, and at the centre of this transformation is Qoot Food Limited. As the first food company in the state to earn the prestigious ZED Gold Certification under the MSME Sustainable ZED Scheme, Qoot represents a new benchmark in quality, compliance, and responsible food production. The company’s journey reflects how the right systems, standards, and manufacturing discipline can elevate both traditional Indian snacks and modern healthy formats for growing consumer demand in India and abroad.

A Manufacturing Philosophy Rooted in Quality and Responsibility

Qoot Food Limited has built its reputation on a clear principle: good food must balance taste, nutrition, safety, and consistency. Achieving ZED Gold Certification is a direct reflection of this philosophy. The certification assesses multiple dimensions of manufacturing excellence, including hygiene, sustainability practices, waste reduction, process control, and quality assurance. For a food company, these parameters are especially significant. They determine whether a product remains safe across batches, travels well across markets, and offers consumers the same experience every time.

At its manufacturing facility in Alwar, Qoot operates with documented processes that ensure each step of production, from raw material handling to final packaging, follows strict quality norms. The company’s compliance culture extends to globally recognised frameworks such as ISO 22000 Food Safety Management System and FDA registration. These layers of quality governance allow Qoot to confidently serve not only domestic markets but also export-focused partners looking for reliable manufacturing depth.

A Wide and Evolving Product Range Designed for Modern Consumers

Qoot’s manufacturing strength is evident in its diverse product portfolio, which blends bakery tradition with the rising preference for healthier, functional snacking. The company produces classic bakery cookies, a popular category in both mass and premium segments. Alongside these, Qoot has built specialised capabilities in healthy cookies, including gluten-free variants, sugar-free lines, and millet honey cookies crafted to align with modern nutritional habits.

Beyond cookies, Qoot has invested in the rapidly expanding category of healthy baked puffs. This includes high-protein millet puffs, low sodium chickpea puffs, multigrain puffs, and quinoa puffs, each formulated to offer healthier alternatives to conventional fried snacks. These products require precision-driven production methods where roasting profiles, moisture levels, and ingredient integrity must be managed with scientific accuracy. Qoot’s facility is equipped to maintain this level of consistency, ensuring that baked snacks remain crisp, nutritionally stable, and free from processing-related imbalances.

How ZED Gold Certification Shapes Everyday Manufacturing

The ZED Gold framework is not just an achievement but an operational guide that influences how Qoot runs its day-to-day manufacturing. It encourages disciplined sourcing, reduced wastage, improved energy efficiency, and data-backed decision-making on the factory floor. For food manufacturing, this leads to cleaner transitions between batches, better allergen handling, and more predictable shelf stability.

For products like gluten-free cookies or chickpea-based puffs, even a minor deviation in ingredient quality or moisture handling can impact texture, taste, and longevity. ZED-aligned processes reduce this risk by establishing clear parameters and continuous monitoring. As a result, Qoot can confidently serve brands that expect consistent results across large-scale orders and diverse product lines.

A Trusted Partner for Private Label and Contract Manufacturing

The rise of new snack brands in India has created high demand for manufacturing partners that can offer not just capacity but credibility. Qoot Food Limited has become a preferred choice for many retailers and D2C brands because its systems are built to support long-term scalability. Private-label clients rely on Qoot for controlled production, clean processing, and the ability to develop products across categories without compromising quality.

The company supports recipe development, packaging integration, and compliance management for its partners. This end-to-end approach allows brands to introduce new variants, enter modern trade, or expand into export markets without the operational burden of handling manufacturing themselves. Qoot’s experience with both established retailers and emerging startups has given the company a deep understanding of how product formulations must adapt to diverse consumer segments and retail channels.

Where Innovation Meets Traditional Strengths

Indian consumers increasingly expect snacks that combine familiar flavours with better nutritional profiles. This is where Qoot’s R&D capabilities play a meaningful role. Whether it is creating millet honey cookies, developing sugar-free formulations, or perfecting high-protein puffs, innovation within Qoot’s facility relies on scientific testing rather than trial-and-error methods. Shelf-life studies, sensory evaluation, and controlled production trials ensure that new products remain viable across real-world conditions.

At the same time, Qoot stays anchored to India’s culinary traditions, ensuring that products inspired by regional tastes retain their authenticity. This balance between tradition and innovation has allowed the company to build strong internal competencies that few manufacturing units in the region possess.

A Model for Sustainable and Compliant Food Manufacturing

Sustainability is an important part of the ZED Gold framework, and Qoot has embedded it into production planning, waste management, and energy use. The company monitors material utilisation closely to reduce losses during mixing, shaping, and baking. Efficient heat management in ovens and controlled airflow systems contribute to lower energy consumption per batch. Packaging selection is also managed responsibly to maintain product stability while minimising environmental impact whenever feasible.

Compliance remains a parallel priority. With ISO 22000 FSMS and FDA registration in place, Qoot ensures traceability from raw ingredients to finished goods. This builds trust among export-oriented clients that depend on consistent documentation, clean processing, and audit-ready systems.

A Growth Story That Reflects India’s Evolving Snack Market

India is now one of the world’s most dynamic markets for baked and healthy snacks. The shift toward multigrain cookies, millet-based products, and protein-rich puffs mirrors a deeper preference for foods that offer both enjoyment and nourishment. Qoot’s specialised capabilities position the company at the centre of this transformation.

Its production of gluten-free cookies, millet honey cookies, sugar-free options, and healthy baked puffs aligns directly with rising consumer expectations across urban markets, export destinations, and modern trade formats. The company’s combination of strong compliance, controlled processes, and product innovation has made it a benchmark for manufacturing excellence in Rajasthan and beyond.

Conclusion

Qoot Food Limited’s journey as Rajasthan’s first ZED Gold food manufacturing unit highlights what modern Indian food companies can achieve when quality systems guide operational decision-making. The company’s ability to produce a broad range of bakery cookies, healthy cookies, and nutrient-forward baked puffs reflects both technical capability and a clear understanding of market needs. As consumer demand continues to shift toward cleaner, healthier, and more reliable snack options, Qoot stands as an example of how disciplined manufacturing can support long-term industry growth. Its success story is not just about certifications or capacity but about building a manufacturing foundation that consistently delivers safe, thoughtful, and well-crafted products to the market.