Mumbai : Against
the backdrop of Valentine’s Day, Priya Kakade has urged citizens to remain
cautious amid rising cases of relationship disputes, digital affairs, and
matrimonial fraud. “If you feel suspicious in a relationship, instead of
engaging in direct confrontation or making decisions driven by emotions, it is
essential to verify the truth through legal and practical means,” she said.

Recent shocking incidents have unsettled
society. In the Raja Raghuvanshi murder case in Indore, it was revealed that
the wife had allegedly orchestrated the crime. Similarly, in the murder case of
Saurabh Rajput, who was serving in the Merchant Navy, his wife and her alleged
lover were arrested. These incidents have underscored the seriousness of
extramarital relationships and digital affairs.

Digital affairs, online chatting, social media
connections, and relationships formed through dating apps are increasing
rapidly. Affordable internet and widespread smartphone use have made it easier
to connect with strangers. While some relationships remain limited to online
flirting, others evolve into emotional attachments, leading to in-person
meetings and even financial transactions. In such situations, cases of honey
traps, financial fraud, and blackmail are also on the rise.

Kakade stated that certain signs of suspicious
behavior should not be ignored. Sudden behavioral changes, hiding mobile
phones, coming home late under the pretext of work, and frequent chatting with
unknown individuals may indicate potential risks. However, she emphasized that
instead of making allegations based solely on suspicion, one should conduct
preliminary verification before taking further steps.

“It is important to choose a reliable and
legally operating detective agency. Ensure confidentiality before sharing
information. Collecting digital evidence such as photos, chats, and call logs
can be helpful. However, avoid emotional decisions and act only after verifying
the truth,” Kakade clarified.

She also warned about fraud occurring through
matrimonial websites. A recent case in Pune involved a young IT engineer who
was cheated of lakhs of rupees. Under the pretext of marriage and citing
financial difficulties, the accused extorted a large sum and later absconded.
In such cases, police often treat them as family matters with limited
intervention, making thorough background verification before marriage
essential, she said.

Meanwhile, there has also been an increase in
inquiries from parents seeking to monitor the behavior of their children who
have come to Pune for education. Kakade mentioned that parents from various
states have approached her agency to gather information regarding their
children’s company, substance abuse, or risky behavior.

Through her organization, Swift Detective and
Investigation, she claims to have handled over 1,085 cases since 2006. The
agency collects evidence in cases related to extramarital affairs, financial
fraud, corporate investigations, and pre-matrimonial verification, assisting in
legal proceedings.

On the occasion of Valentine’s Day, she
emphasized that while celebrating love, priority should be given to trust,
transparency, and responsibility. “Love may be blind, but do not make blind
decisions,” was the message conveyed by Priya Kakade.

The
hardest part of being a creator in India is not creating content. It is earning
consistently.

India
has more than 4.5 million content creators today, spanning independent digital
creators and well-known celebrities. They shape consumer behaviour, influence
purchasing decisions, and drive cultural conversations. Yet for most of them,
content creation still does not translate into predictable income.

For
independent creators, the struggle is familiar. One campaign arrives
unexpectedly, followed by weeks of silence. Messages go unanswered.
Negotiations drag on. Income remains uncertain. Many eventually step away, not
because they lack skill, but because the system around them is unreliable.

Celebrities
face a different version of the same problem. Despite their reach, brand
conversations often move through multiple intermediaries. Managers, agents, and
coordinators add layers that slow decisions and dilute clarity. Deals are
delayed or dropped altogether, not due to lack of demand, but because access is
fragmented.

What
is changing now is the structure of the creator economy. Creators who build
clear positioning, remain professionally discoverable, and engage directly with
marketers are beginning to earn more consistently. The focus is shifting from
one-off collaborations to repeat relationships.

Platforms
like HashFame are emerging as part of this shift, acting as networking
infrastructure that enables direct connections between creators, celebrities,
and marketers. By reducing friction and improving access, they help turn
content creation from a gamble into a profession.

The
future of the creator economy in India will not be driven by virality alone. It
will be shaped by systems that allow creators to build stable, long-term
careers.

Creators
can download the HashFame app at https://onelink.to/hfwapi

New Delhi, February 2026: The capital witnessed an electrifying blend of faith and festivity as Via Veda hosted a grand Maha Shivratri Bhajan Jamming Night at the Jawaharlal Nehru Stadium. What began with the serene notes of the Ganga Aarti soon transformed into a high-energy devotional concert, drawing thousands of attendees across age groups.

The evening seamlessly merged traditional chants with immersive soundscapes, creating what organisers called a “bhajan clubbing” experience. As chants of “Om Namah Shivaya” echoed under the open sky, the crowd swayed in unison, turning the stadium into a sea of raised hands and glowing phone lights.

Performers Suhas Sawant and Gajendra Pratap Singh took centre stage with powerful renditions of “Jai Mahakaal,” “Kailash Mein Niwasi,” and “Dulha Bane Hai Baba,” keeping the energy soaring through the night. Their performances struck a chord with the younger audience, many of whom described the event as a refreshing way to celebrate tradition.

Adding to the spiritual essence, attendees received Vibhuti from the Kashi Vishwanath Temple and 5 Mukhi Siddh Rudraksha from the Pashupatinath Temple. Prasad boxes were distributed, along with digital wallet credits for astrology consultations on the Via Veda platform — reflecting the brand’s fusion of heritage and technology.

Founder Kajal Bihani called the night “a celebration of collective devotion.” As midnight chants faded, a quiet calm settled over the venue — proof that even in a bustling metropolis, faith continues to unite.

Guest attended the event were Kiran Chopra Chairperson Punjab Kesari Group Aman Preet IRS, Poonam Anand, Nikita Khattar Arya, Anuj Lalwani, Sonia Sanjay Singh, Means Malhotra, Chaavi Tayal

A
landmark moment for the Haryanvi entertainment industry unfolded as STAGE
officially released its 2026 Slate Video in front of the entire Haryanvi
film and music fraternity in Rohtak. The event turned into a celebration of
regional pride, scale, and ambition, with leading artists and creators
applauding STAGE’s vision. Echoing a collective sentiment, industry voices declared:
“Haryana is no less than Bollywood.” After watching the slate video,
reactions poured in from across the hall, with stars remarking:  “Now this is something big — the real fun
is just beginning.”

A
New Era for Entertainment in Haryana :

The
2026 slate video clearly showcases how STAGE is transforming the way Haryana
consumes and creates entertainment. Built on an entertainment-first
philosophy, the platform is redefining regional storytelling with ambition,
scale, and cinematic quality. In 2026, STAGE will release more than 62 new
titles, making it one of the most aggressive and content-rich regional OTT
line-ups in the country.

Big Names, Bigger
Vision :

The
2026 slate features the presence of some of the most respected and popular
faces from Indian entertainment. The video prominently includes Randeep
Hooda, underlining STAGE’s growing stature and credibility on a national
level. The upcoming year will see powerful performances on STAGE from Ashok
Pathak, Yashpal Sharma, Pankaj Berry, Riddhima Tiwari,
KD, Aman Jaaji, Harsh Gehlot, Vijay Verma, Vicky
Kajla, Rajesh Singhpuria, and Pradeep Duhan.

A Strong and Diverse
Content Line-Up :

The
STAGE 2026 slate includes a wide range of upcoming titles such as Ajooba,
Cab Killer, Dhaani, Vaada, Chidibaaz, Saaya, Khooni Kokh, Dujvar 2, Kesh Tantra,
and Mahapunarjanm 2. Together, these projects span action, horror,
thriller, family drama, and emotionally rooted storytelling — all designed for
a wide and diverse audience.

Beyond Films: Every
Format, Every Audience :

STAGE
is not limiting itself to films alone. Viewers will also experience: Long-running,
episodic series released weekly, similar to television formats. Short-form
microdramas of just two minutes, tailored for today’s fast-paced digital
audience This multi-format approach ensures constant engagement and deeper
viewer connection.

Pioneering AI-Led
Storytelling :

In
a major technological leap, STAGE is introducing AI-powered films in
Haryana. The platform’s first AI-based project will be a biographical film on “Dada
Chotu Ram”, blending regional history with cutting-edge technology.

From
Regional Roots to Global Reach :

According
to the founders of STAGE: “STAGE is no longer confined to being a regional platform.
Our goal is to take stories born in Haryana and other Indian regions to a global
audience. Today, content for STAGE is being created not only by local
Haryanvi creators but also by leading creators from Mumbai, who are now
coming to Haryana to develop original stories exclusively for the platform.

The spectacular high-fashion finale merges glamour with a powerful new initiative to promote the vision of Maharashtra Tourism.

Mumbai, 17 February 2026 – Future Varsity Education Group proudly presented the Femina Miss India Maharashtra 2026 State Finale in an evening defined by couture glamour, elevated stage artistry, and contemporary Indian elegance. Hosted by Future Varsity Education
education group under the vision and direction of the Miss India
Organization, The TImes Group, the prestigious showcase was held in
Mumbai at the  Bal Gandharva Rangmandir Auditorium, bringing together
the finest blend of fashion, confidence, innovation, and purpose-driven
modern womanhood.

In
a historic milestone for Indian higher education, Future Varsity
Education Group (FVEG) has been granted the official license to host and
organize Femina Miss India state pageants across the states of
Maharashtra, Gujarat, and Haryana. The entire event was exclusively
managed by Future Varsity students, offering them unparalleled
real-world exposure to one of India’s most iconic platforms. From
strategic planning and production to creative direction, styling,
backstage coordination, media handling, and on-ground execution,
students take the lead in shaping the Femina Miss India experience in
their respective states. This initiative exemplifies Future Varsity’s
industry-integrated learning model, where education extends far beyond
classrooms into high-impact, large-scale experiential projects.

Headquartered
in Mumbai with operations in Delhi, Ahmedabad, Jaipur, and Dubai,
Future Varsity Education Group stands at the forefront of new-age higher
education. In collaboration with the University of Mumbai and
affiliated institutions, central universities, and global academic
partners, Future Varsity delivers industry-focused, globally relevant
programs that seamlessly combine academic excellence with professional
readiness. With an A++ NAAC-accredited university partner and over
15,000 successful alumni, the group has firmly established itself as a
leader in experiential learning and industry immersion.

Students
from Future Varsity’s diverse verticals – NAEMD, NASM, NAFDI, GAPA,
LSI, IMSR, and LivGlobal – collaborate seamlessly to organise the event
under the guidance and supervision of Miss India Organization, The Times
Group. This partnership embodies the institution’s forward-thinking
approach and the pageant’s commitment to innovation, inclusivity, and
youth-driven excellence. Promoting the Vision of Maharashtra Tourism.
Aligning with the vision of Maharashtra Tourism, Future Varsity is
stepping beyond fashion to actively promote the state’s rich culture and
heritage through the finalists of the pageant.

The
evening opened with a powerful recap of the state selection journey –
featuring 10 large-scale auditions across Mumbai and Pune, witnessing
participation from 700+ contestants, and culminating in the selection of
the Top 16 finalists from Maharashtra, each representing ambition,
individuality, and next-generation leadership.

The
stage came alive with the Finalist Introduction Round, followed by the
technically polished Ramp Walk Round, expressive Introduction Round, and
an engaging Q&A Round, offering a complete showcase of beauty,
intellect, confidence, and stage command.

Celebrating individuality and standout attributes, sub-category titles were announced:

• Miss Beautiful Smile – Parinaz Cooper

• Miss Glowing Skin – Samaira Shah

• Miss Rampwalk – Aarya Khairnar

• Miss Photogenic – Tamanna Bharat

• Miss Congeniality -Parinaz Cooper

The defining moment of the evening arrived with the grand Crowning Moment, where Rajnandini Pawar was officially crowned Miss India Maharashtra 2026, marking the beginning of her journey toward the national stage.

The
prestigious finale was evaluated by an eminent jury panel comprising
celebrated names across fashion, business, social impact, and wellness.
The panel included renowned Fashion Designer Ken Ferns, Titleholder
Nikita Porwal (Femina Miss India World 2024), Natasha Grover (Brand
& Operations Head, International Pageants, Miss India Organization,
The Times Group),  Mehermeet Kaur (Femina Miss India Haryana 2023),
Wellness and Lifestyle Mentor Parinita Mehta of MDM Group, Industry
Leader Nimish Ajmera of Ajmera Group of Companies, and Arshia Rashid,
(Femina Miss India Maharashtra & West 2024). Their collective
expertise ensured a holistic, merit-driven evaluation celebrating not
just beauty, but intelligence, purpose, and personality.

Sharing
her thoughts on the platform’s legacy, Nikita Porwal said, “Femina Miss
India has continued standing true to its vision of empowering talents
and championing womenhood. Witnessing the finalist perform with such
confidence and courage was truly rewarding and heartening. I
congratulate the organisers for putting up a good show.”

The
platform’s vision and execution are further strengthened by the
leadership and guidance of the Board of Directors, including Dr. Balkishan Sharma, Founder and Chairman, Mr. Pravin Joshi, Founder Director along with Directors
Mr. Vipul Solanki, Ms. Suchi Kothari, Mr. Paras Mehta, Mr. Jatin Asher,
Mr. Jayesh Gada, Mr. Vishwadeep Newton, Mr. Gopal C. Sharma, Mr. Sumeet
Singhania, and Shakir Shaikh – Fashion Choreographer, Show Director for
the evening & Director, Nest Academy of Modelling & Grooming
(NAMG), Dr. Sneha Asar & Mr. Rishi Sharma
whose collective expertise across education, business, creative
direction, and strategic leadership continues to elevate the Femina Miss
India Maharashtra platform to new benchmarks of excellence.

This
historic edition is proudly supported by our valued partners — Yuri
Woori (Co-powered by), Kosmoderma (Associate Partner), Dentokraftt
(Smile Care Partner), Hello Student (Accommodation Partner), Big FM
(Radio Partner), and The Sports Gurukul (Fitness Partner), in
association with Face of Mumbai and Modcast. Their collaboration
elevates the platform, empowering our finalists to shine at their
absolute best.

The
grand finale was evaluated by a distinguished panel of industry leaders
across fashion, business, wellness, and social impact, ensuring a
holistic and merit-driven selection process. With strong presence from
the fashion fraternity, media, and cultural influencers, the evening
reaffirmed the platform’s legacy as India’s most aspirational gateway to
global pageantry – seamlessly merging education, industry, and
empowerment under the visionary leadership of Future Varsity Education
Group.

The
Femina Miss India Maharashtra State Finale 2026 continues to stand as a
symbol of aspiration – where fashion meets purpose, and dreams step
confidently onto a national runway.

In an era where love is often celebrated as pure and beautiful, Na
Jaane Kaun Aa Gaya starring Secret Game fame Jatin Sarna, criminal
justice fame Madhurima Roy and  Pranay Pachauri also can be mentiondares
to explore the side no one talks about — toxic attachment, emotional
destruction, and love that turns into psychological warfare. This is not
just a love story. This is a story of obsession, betrayal, emotional
scars, and the dangerous cost of loving the wrong person.

How civilizational knowledge, ignored by Western computer science, became the foundation for a global movement

New Delhi [India], February 16: Shekhar Natarajan, Founder and CEO of Orchestro.AI, explains the impact of India’s contribution to the global AI, an influence that could change narratives in the long run. 

The journey from a one-room house in Secunderabad to reshaping global AI discourse extends beyond geography. It spans paradigms, intellectual traditions, and fundamentally different assumptions about what intelligence means and what it should serve.

Shekhar Natarajan’s contribution to artificial intelligence—the framework he calls Angelic Intelligence—draws explicitly from civilizational knowledge that Western computer science has largely ignored. The 27 Digital Angels at its core aren’t arbitrary designations or marketing constructs. They’re rooted in Sanskrit concepts of virtue that predate modern computing by millennia, adapted for a technological context their originators could never have imagined.

❝ America taught me to build systems. India taught me why they should exist. ❞

The biographical details are remarkable even before considering the ideas they produced. Natarajan arrived in America with $34. His mother pawned her wedding ring—for 30 rupees—to fund his early education. She stood outside a headmaster’s office for 365 consecutive days to secure admission to the school, refusing to leave until the door opened.

These aren’t details Natarajan mentions for sympathy or narrative color. He cites them as foundational to understanding why his AI framework prioritizes dignity over efficiency, why it treats human worth as non-negotiable rather than as one variable among many to be optimized.

“When you’ve seen what sacrifice looks like—real sacrifice, the kind that costs everything—you understand what systems should protect. My mother didn’t stand outside that office for 365 days so I could build AI that treats human dignity as a rounding error.”

The intellectual migration runs in both directions, and understanding this bidirectional flow is essential to understanding the framework itself. Natarajan received an American technical education at Georgia Tech, MIT, and Harvard Business School. He accumulated American corporate experience at the highest levels of Walmart, Disney, Coca-Cola, PepsiCo, Target, and American Eagle. He holds over 207 patents, most filed in the American intellectual property system.

But the synthesis—the framework that has now reached 800 million screens—occurred when he applied Indian philosophical traditions to problems that American technical approaches had created. The result is neither purely Western nor purely Indian. It’s something new, born from the collision of traditions.

❝ India didn’t just give the world yoga and zero. It gave us the architecture for AI that serves rather than dominates. ❞

The specific intellectual heritage deserves attention. The Sanskrit concepts underlying the 27 Angels aren’t religious prescriptions but frameworks for understanding consciousness, ethics, and the relationship between capability and character. They emerged from traditions that spent millennia considering questions Western philosophy has only recently begun to ask: What is the nature of the mind? What obligations accompany power? How should wisdom relate to action?

Western AI development, rooted in a different intellectual tradition, has largely treated these as implementation details to be addressed after capability is achieved. Build the system first; add the ethics later. The approach has produced remarkable technical progress and growing unease about where that progress leads.

“The American approach to AI is essentially colonial—extract maximum value, worry about consequences later. The Indian philosophical tradition asks different questions: What does this serve? What does it protect? What does it dignify? Natarajan’s framework brings those questions into the architecture itself.” — a professor of comparative philosophy at a major research university, speaking on background

The global reception of Angelic Intelligence suggests an appetite for non-Western approaches to technology that extends far beyond diaspora communities. The strongest early adoption came from regions that have experienced the downsides of optimization-first AI: algorithmic labor management that reduced workers to performance metrics, automated surveillance that stripped privacy from communities, efficiency-driven systems that displaced populations without accounting for what was lost.

The human costs are documented. In fulfillment centers worldwide, AI systems track worker movements to the second, flagging bathroom breaks as ‘time off task.’ Delivery drivers report urinating in bottles to satisfy route optimization algorithms. Call center workers are scored by AI that measures their emotional tone, penalizing them for sounding tired during twelve-hour shifts. A worker in an Amazon warehouse described being ‘managed by a robot that doesn’t know I’m human.’ These systems aren’t malfunctioning. They’re functioning exactly as designed—to optimize metrics at any human cost.

In these contexts, the framework resonated not as abstract philosophy but as recognition. Populations who had been optimized rather than served saw in Angelic Intelligence an acknowledgment of their experience—and an alternative.

“When you’ve been on the receiving end of AI that treats you as data to be processed, a framework that starts with dignity doesn’t sound academic. It sounds like someone finally understood what we’ve been living through.” — a community organizer in Indonesia who has become an advocate for the framework

❝ The future of AI isn’t being decided in Palo Alto. It’s being chosen in every village that decides what intelligence should mean. ❞

There’s an irony worth noting. The same American tech industry that initially overlooked Natarajan’s framework—that passed on funding it, that didn’t cover it in mainstream technology media, that treated it as philosophically interesting but practically irrelevant—is now seeking audiences to understand why it resonated so deeply with populations they hope to serve.

“We spent years trying to export American AI to India and the Global South. Now we’re trying to understand why Indian AI philosophy is exporting itself. The market is telling us something, and we’re only beginning to hear it.” — an executive at a major technology company’s emerging markets division

The 800 million views represent more than engagement metrics. They represent a referendum on whose ideas about AI will shape what comes next—and an indication that the answer may not come from where the industry expected.

New Delhi [India] : Shekhar Natarajan, Founder and CEO of Orchestro.AI, explains the impact of AI that could change narratives in this opinion piece.

The question isn’t why Angelic Intelligence went viral. The question is why nothing else did—and what that absence reveals about the gap between how the AI industry talks about its work and how the public actually experiences it.

For a decade, the AI discourse has been dominated by two narratives. The utopian version: AI will solve climate change, cure diseases, extend human capability beyond current imagination. The dystopian version: AI will destroy jobs, concentrate power, potentially threaten human existence itself. Both narratives are dramatic. Both are extensively funded. Neither proved particularly shareable.

The utopian narrative accumulated approximately 50 million combined views across major platforms over the past five years. The dystopian narrative, driven by high-profile figures warning about existential risk, managed roughly 120 million. Angelic Intelligence—unfunded, grassroots, starting from zero—reached 800 million in eighteen months.

❝ People weren’t scared of AI being too powerful. They were scared of AI being too soulless. ❞

The disparity suggests the dominant narratives were answering questions the public wasn’t asking. The promise of future benefits didn’t address present anxiety. The warnings about catastrophic risk didn’t provide agency or alternatives. Both positioned the public as spectators to a drama they couldn’t influence.

Angelic Intelligence offered something different: a constructive alternative. Not warnings about what might go wrong, but a framework for what could go right. Not limitations on capability, but redirection of purpose. Not fear, but possibility.

“Every other AI philosophy positioned the public as potential victims or potential beneficiaries—passive either way. This one positioned them as participants in a choice about what kind of AI we build. That’s psychologically completely different. It’s the difference between watching a storm and choosing which direction to walk.” — a cognitive psychologist specializing in technology adoption, speaking on background

The psychological appeal is rooted in fundamental human needs. When confronted with inevitable change, people prefer agency to helplessness. They prefer construction to destruction. They prefer hope that requires participation over optimism that requires only waiting. The dominant AI narratives offered acceptance or resistance. Angelic Intelligence offered participation.

❝ Silicon Valley’s AI needed guardrails because it was designed to run wild. We designed ours to run wise. ❞

The framework’s terminology proved unexpectedly powerful in driving resonance. ‘Angels’ evoked protection rather than threat—a stark contrast to the language of ‘superintelligence’ and ‘existential risk’ that dominates safety discourse. ‘Virtue-native’ suggested inherent goodness rather than imposed constraint. ‘Digital conscience’ implied AI that could be trusted, not merely tolerated or controlled.

Linguists who study technology adoption note that framing shapes acceptance. Systems described in threatening terms provoke resistance. Systems described in protective terms invite engagement. The linguistic choices in Angelic Intelligence weren’t accidental—they emerged from deep consideration of how ideas spread and why.

“The language is doing real work here. When you call something an ‘angel,’ you’re invoking thousands of years of cultural meaning around protection, guidance, and benevolent power. When you call something a ‘superintelligence,’ you’re invoking science fiction about threats. Same capability, completely different emotional response.” — a computational linguist who has studied the framework’s spread

The resonance was particularly strong among demographics usually absent from AI conversations. Parents concerned about their children’s digital futures found in the framework a vision of technology that might protect rather than exploit—relevant when 96% of apps marketed to children contain manipulative design patterns, when AI-generated CSAM has increased 400% in two years, when deepfake pornography targeting teenage girls has become a crisis in schools across America and Europe. Workers whose jobs algorithms had already transformed heard in it an acknowledgment of their experience and a promise of something better. Communities whose data had been extracted without visible benefit saw in it recognition that they deserved to be served, not merely processed.

These aren’t the audiences that attend AI conferences or read technical papers. They don’t follow AI researchers on Twitter or understand the nuances of transformer architectures. But they are the audiences who will ultimately determine AI’s social license to operate—and their embrace of Angelic Intelligence suggests they’ve been waiting for someone to speak to their actual concerns.

“We thought the public didn’t care about AI ethics. We were wrong. They cared deeply. They just needed something they could believe in—not a warning, not a promise, but a vision they could participate in building.” — a technology ethicist who has studied public attitudes toward AI

❝ 800 million people found what they were looking for: proof that technology could be built with love. ❞

The question Silicon Valley must now answer is whether this represents a market opportunity to be captured or an existential challenge to fundamental assumptions about what AI should be. The response so far has been muted—public acknowledgment is rare, though private discussion is reportedly intense. The numbers are too large to ignore, but the implications may be too threatening to accept.

“The existential question isn’t whether AI will destroy humanity. It’s whether the AI we’re building serves humanity. Eight hundred million people just told us they’re not sure the current version does. That’s a harder problem than technical safety.” — a senior researcher at one of the major AI labs, speaking anonymously

The resonance continues to grow. As AI capabilities advance and public awareness deepens, the appetite for alternative frameworks intensifies. Angelic Intelligence arrived at the right moment with the right message. Whether the industry adapts or resists will shape what comes next.

The pulsating lanes of Mumbai have long been a canvas for stories
of ambition, power, and survival. Adityam dives deep into this electric
cityscape, presenting a gripping narrative of two brothers shaped by opposing
worlds—one ruled by fear, the other guided by dreams.

Directed by Ravi Kant Singh, Adityam is an emotional crime
drama that explores the fragile threads of family, loyalty, and destiny.

From Iconic Ad Campaigns to Cinematic Brilliance

The project is helmed by a seasoned director whose impressive body
of work includes television ad films for leading global brands such as Cadbury,
Coca-Cola, and Adidas, among many others. Known for crafting visually
compelling and emotionally resonant campaigns, the director brings a wealth of
advertising expertise to the table. Complementing this vision, Suraj and
Kshitij have infused the project with melodious and evocative music, adding
depth and soul to the overall creative experience.

A Story of Two Paths

At the heart of Adityam are two brothers whose lives take
drastically different directions. The elder brother, portrayed by Imran Khan,
is a feared gangster who lives by one belief: power is survival. In the
ruthless underbelly of the city, he commands respect and instills fear.

In stark contrast stands the younger brother, played by Ravi Kant
Singh, a struggling musician chasing dreams through melody and meaning. For
him, music is freedom—a way out of darkness and into hope.

When the elder brother demands that the younger abandon his
musical aspirations to join the criminal empire, refusal comes at a heavy cost.
Cast out from home, the younger brother must carve his own path in a city that
rarely forgives weakness.

Love, Loss, and a Turning Point

Alone but determined, the younger brother begins performing at
small shows, slowly finding his rhythm. Along the way, he meets a woman who
becomes both his anchor and his love, portrayed by Siara Arora. Through her
unwavering support, he begins to rebuild his life and rediscover hope.

But just as his world begins to stabilize, tragedy strikes—the
elder brother is gone.

Grief quickly transforms into rage. Drawn back into the shadows of
the underworld, the younger brother steps into the very empire he once
rejected. What follows is a gripping descent into violence, vengeance, and
moral conflict.

A Climax That Redefines Fate

As bullets replace ballads and power overshadows passion, a
shocking truth emerges in the film’s climax. The revelation forces the younger
brother to confront a haunting question: Will he become the very man he once
despised, or will he break the cycle and redefine his destiny?

Adityam promises intense performances
from its ensemble cast, including Arif, Subigya, and Ritu, adding depth and
dimension to this layered narrative.

Mark Your Calendars

The teaser for Adityam is set to release on 14th March,
building anticipation for what promises to be a powerful cinematic journey of
love, loss, revenge, and redemption.

Blending the raw energy of the underworld with the soul of music, Adityam
is poised to strike an emotional chord with audiences—reminding us that
sometimes, the hardest battles are not fought on the streets, but within.

Pune:
Bagelstein, France’s bagel pioneer founded in 2011, has strengthened its
presence in India with the opening of its 5th store at Phoenix Marketcity,
Viman nagar Pune. Marking another milestone in the brand’s India journey, the
outlet also stands out as Bagelstein’s pure vegetarian restaurant format in the
country, aligning with the evolving lifestyle preferences of Indian consumers.

With Pune emerging as one of India’s most
vibrant lifestyle and food destinations, the city continues to attract young
professionals, students, entrepreneurs, and global workforces who are
constantly exploring international cuisines and convenient gourmet dining
formats. Phoenix Marketcity, one of Pune’s most premium retail and
entertainment hubs, offers the ideal ecosystem of high footfall, aspirational
consumers, and experiential dining — making it a strategic location for
Bagelstein’s next phase of expansion.

The increasing popularity of bagels in India
reflects evolving consumer preferences, where quick-service formats meet quality,
freshness, and indulgence. Bagelstein’s menu caters to this shift with
oven-fresh handcrafted vegetarian bagels, premium fillings, stacked sandwiches,
flavourful spreads, artisanal coffees, refreshing beverages, and indulgent
desserts. True to its European roots, the brand blends authenticity with
creativity while delivering a casual yet premium café experience.

Commenting on the expansion, Gaurav Marya,
Founder and Chairman, Franchise India, said, “Global food brands today are
increasingly looking at franchising as the most efficient and scalable route to
enter and expand in fast-growing markets like India. The country’s strong
consumption story, young demographics, and appetite for international flavours
make it a compelling destination for global QSR and café brands. Bagelstein
consistent expansion reflects how structured franchising enables faster market
penetration while maintaining brand consistency and operational excellence.”

Sharing his perspective on the Pune growth
story, Sapna Poddar & Mohit Singhal, Area Developer, Bagelstein –  (Pune, Maharsahtra and Goa) the brand’s India
leadership added, “Pune has rapidly evolved into a high-energy market for
premium yet accessible dining. The audience here appreciates global tastes,
quality ingredients, and differentiated café formats. Introducing a pure
vegetarian Bagelstein experience allows us to stay culturally relevant while
maintaining the brand’s international character. Phoenix Marketcity provides us
the perfect platform to connect with a wide community of food lovers.”

With the opening of its fifth store in Pune,
Bagelstein continues to deepen its footprint in India’s fast-evolving food
service landscape. The brand’s steady expansion reflects rising consumer demand
for global café concepts and highlights Pune’s emergence as a key growth engine
for international food brands. As Bagelstein accelerates its journey across
metro markets, it remains focused on delivering distinctive flavours,
consistent quality, and a vibrant dining experience to India’s growing
community of urban food enthusiasts.