ahmedabad.bharatwaani.com

 

The Telecom Regulatory Authority of India (TRAI) released findings of Independent Drive Test (IDT) conducted by its Regional office Jaipur across Kota City & Bandikui-Bharatpur-Kota Rail Route (In Rajasthan LSA), during the month of July 2025,  for information of  general telecom consumers.

These IDT  have been designed to capture   real-world mobile network performance  of all Telecom Service Providers (TSPs) across diverse usages environment –Urban zones, hotspots, public transport hubs,  etc. In this type of Drive testing, live data and voice sessions are established using SIM cards from all TSPs over 2G, 3G, 4G, and 5G networks. Multiple advanced test handsets are used and the sessions are monitored and analysed in real-time using advanced Software Systems. The data collected during the drive test is further analysed using specialized tools, and the final report is prepared based on this analysis.

TRAI, through its appointed agency, conducted detailed drive tests across city drive of 310.5 Kms, 10 Hotspot locations, Walk Test of 1.1 Km in Kota city and Railway route of 386.6 km from Bandikui to Bharatpur to Kota during 01-07-2025 to 05-07-2025 in Rajasthan LSA. These tests were conducted under the supervision of the TRAI Regional Office, Jaipur

During the IDT, various Key Performance Indicators (KPIs) of Mobile Network for Voice as well as Data service were assessed for all Telecom Service Providers operating in the region. A summary of findings is given as below:

 (A) Kota City:

 

(i) Voice Services:

 

S. No.	KPIs (Auto-selection mode (5G/4G/3G/2G)	Measured in	AIRTEL	BSNL	RJIL	VIL
1	Call Setup Success Rate (CSSR)	%	100.00	99.56	100.00	99.36
2	Call Setup Time Average (CST)	sec.	1.82	4.27	0.70	1.32
3	Drop Call Rate (DCR)	%	0.00	1.56	0.21	0.00
4	Call Silence rate (Mute Call)	%	0.88	NA*	1.11	0.44
5	Mean Opinion Scroe (MOS)	1-5	4.02	2.30	3.89	4.55

*BSNL does not provide VoLTE/VONR Services for 4G as of now.

 

(ii) Data Services:

 

S. No.	KPIs (Auto-selection mode (5G/4G/3G/2G)	Measured in	AIRTEL	BSNL	RJIL	VIL
1	Average Download Throughput	(Mbits/s)	168.97	5.00	307.24	46.24
2	Average Upload Throughput	(Mbits/s)	42.24	5.41	38.01	15.73
3	Latency ( 50th percetile )	in ms	27.25	29.2	15.6	24.6

 

     The assessment in Kota City included areas of Dhakarkheri, Sukhpura, Prem Nagar, Rajnaga, Borkhandi, Naya Nohra, Chitresh Nagar, Manpura, Sogriya, Bapu Colony, Nayapura, Bajaj Nagar, Ridhi Sidhi Nagar, Swami Vivekananda Nagar, Barda Basti, Subhash Nagar, etc. The walk test conducted on 05-07-2025 in Kota City focused on Kota Railway Station, being important place for general Public. 

(B) Bandikui-Bharatpur-Kota Rail Route:

  

 (i) Voice Services:

 

S.No.	KPIs (Auto-selection mode (5G/4G/3G/2G)	Measured in	AIRTEL	BSNL	RJIL	VIL
1	Call Setup Success Rate (CSSR)	%	100.00	85.44	100.00	94.85
2	Call Setup Time Average (CST)	sec.	1.96	3.10	0.88	2.40
3	Drop Call Rate (DCR)	%	1.08	12.50	0.00	4.35

 

   (ii) Data Services:

 

S.No.	KPIs (Auto-selection mode (5G/4G/3G/2G)	Measured in	AIRTEL	BSNL	RJIL	VIL
1	Average Download Throughput	(Mbits/s)	71.64	3.48	155.34	20.22
2	Average Upload Throughput	(Mbits/s)	16.37	5.32	15.99	8.59
3	Latency ( 50th percetile )	in ms	28.20	32.95	21.95	28.20

 

The Rail route Bandikui-Bharatpur-Kota passes through important Railway Stations like Mandawar Mahwa Road, Kherli, Nadbai, Bharatpur, Bayana Junction, Hindaun,  Gangapur city, Sawai Madhopur, Indargarh & Lakheri.

 The findings of IDT report have been shared with respective TSPs for taking note & further necessary action at their end, if required. Detailed reports  of IDT are made available on the  TRAI website at www.trai.gov.in. For any clarification or additional information, an email can be sent to adv.jaipur@trai.gov.in or Regional office of TRAI at Jaipur can be contacted  on telephone no.  +91-141-2701919.

 

Rishikesh. Taking a commendable step towards environmental protection, television actress Shanaya Sharma joined hands with the renowned spiritual leader Mahamandaleshwar Avdhut Baba Arun Giri, popularly known as ‘Environment Baba’, for a tree plantation drive at his ashram in Prayagraj. The event saw the active participation of saints, devotees, and nature enthusiasts, who collectively spread the message of conserving nature.

During the plantation, Shanaya personally planted saplings alongside Baba and appealed to the public to plant at least one tree in their lifetime and take responsibility for its care. She emphasized that collective efforts are essential to combat serious issues like climate change and pollution.

Avdhut Baba Arun Giri, fondly called ‘Environment Baba’, has been spearheading plantation and greenery campaigns for several years. His ashram has now become a center for environmental awareness, afforestation, and sustainable living. Sharing his vision, he said—
“Tree plantation is the truest form of worship. If every individual plants even one tree a year, we can ensure a green and safe future for generations to come.”

Actress Shanaya Sharma also expressed her gratitude, saying that it was an honor for her to plant trees with a personality as inspiring as Avdhut Baba. She urged the youth to take small yet meaningful steps toward protecting the environment, stressing that small contributions can together bring about big changes.

The plantation drive at the ashram witnessed enthusiastic participation from local volunteers, youth, and devotees. Participants not only planted trees but also pledged to nurture them with responsibility so that they could grow into a thriving green legacy.

This initiative was not just a ceremonial event but a commitment to leave behind a green heritage for future generations. The atmosphere at the ashram reflected a unique blend of devotion and environmental responsibility, where spirituality and nature conservation beautifully came together.

Jaipur, August 19, 2025 (SCNWire): In a dazzling ceremony held in Jaipur, Rajasthan, for the second consecutive year, Manika Vishwakarma was crowned Miss Universe India 2025. The grand finale, marked by glamour and talent, saw Miss Universe India 2024 Rhea Singha passing the crown to her successor, Manika, who captivated the audience with her beauty, grace, and intellect. Manika will now represent India at the 74th Miss Universe pageant in Thailand this November.

Hailing from Sri Ganganagar, Rajasthan, and currently based in Delhi, Manika is a final-year Political Science and Economics student. A nationally awarded artist, she previously won the Miss Universe Rajasthan 2024 title. Her multifaceted talents span classical dance, painting, and representing India at the BIMSTEC Sewocon under the Ministry of External Affairs. As the founder of Neuronova, Manika advocates for reframing neurodivergence, particularly ADHD, as a unique cognitive strength rather than a disorder. Her initiative promotes authenticity, empathy, and cognitive diversity, earning widespread admiration.

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The Miss Universe India organisation praised Manika’s ability to blend creativity and intellect, making her a standout choice for the crown. The event also recognized other talented finalists: Tanya Sharma (Miss Universe Uttar Pradesh 2025) as the first runner-up, Mehak Dhingra as the second runner-up, and Amishi Kaushik (Miss Universe Haryana) as the third runner-up.

Manika’s crowning moment marks a significant milestone as she prepares to compete on the global stage, carrying India’s pride and her advocacy for inclusivity. The Miss Universe India 2025 pageant, hosted in the vibrant city of Jaipur, continues to celebrate beauty, talent, and purpose, setting the stage for Manika Vishwakarma to shine at the international Miss Universe 2025 competition in Thailand.

– SCNWire

 

Jaipur, August 18, 2025: The finale week of Miss Ocean World 2025 has begun with grandeur in Jaipur, hosted at the picturesque Grassfield Valley on Delhi Road. Organized by the Fusion Group under the leadership of directors Yogesh Mishra and Nimisha Mishra, the event promises a celebration of beauty, culture, and heritage. The grand finale is scheduled for August 24, 2025, at Grassfield Valley, marking the culmination of a week-long extravaganza.

The event commenced with a vibrant welcome ceremony and sash presentation, featuring participants from 20 countries, including the United Kingdom, Turkey, Japan, Ethiopia, South Sudan, Ghana, Czech Republic, Zimbabwe, Zambia, Albania, Latvia, Poland, Afghanistan, India, Tajikistan, Bangladesh, Tanzania, and South Africa. The first day set an elegant tone, with contestants showcasing their grace and poise.

The upcoming schedule includes a photogenic round and an evening gown round on the second day, where participants will display their elegance. Additionally, a Jaipur tour is planned to introduce contestants to the city’s iconic monuments, rich culture, heritage, and culinary delights, aligning with the event’s focus on tourism and cultural exchange.

Fusion Group’s director, CP Rathour, highlighted the event’s significance in promoting global unity and cultural appreciation. Grassfield Valley founders Sunil Bansal and Divyanshi Bansal expressed their pride in hosting this prestigious event, noting the venue’s scenic backdrop enhances the experience.

Adding to the excitement, Miss Ocean World 2024 winner, Alisa Miskovska from Latvia, will attend the crown-passing ceremony in Jaipur. The event, held under the banner of tourism and cultural exchange, is set to elevate Jaipur’s global profile, making the Miss Ocean World 2025 finale a memorable celebration of beauty and heritage.

 

Jaipur, Rajasthan – In a remarkable achievement for
Rajasthan, Jaipur’s own Parul Singh has been crowned Miss Ocean India 2025,
making her the first contestant from the state to win this prestigious national
title. The glittering event was held at the iconic B.M. Birla Auditorium in
Jaipur and was organized by the reputed Fusion Group, under the leadership of
renowned pageant directors Yogesh Mishra and Nimisha Mishra.

Parul Singh, who previously secured a place as a finalist in
Miss Rajasthan 2025, has now taken a
significant leap in her pageantry career by securing the national crown. Her
triumph marks not just personal success but also a milestone for Rajasthan in
the national beauty pageant circuit.

Parul’s journey to the crown is one of dedication, balance,
and perseverance. A graduate in Mass Communication from Sydney, Australia, she
has effectively managed her academic commitments alongside rigorous training
for the pageant. Throughout her preparation, Parul remained committed to
improving her stage presence, communication skills, and cultural
representation—participating in multiple grooming sessions organized by the
Fusion Group.

The Fusion Group is well known for organizing prestigious
national-level pageants such as Miss Globe India, Miss Ocean India, and Miss
Celeste India. These competitions serve as crucial platforms for aspiring women
across India to showcase their talent, poise, and cultural depth on both
national and international stages.

Hailing from a supportive and grounded family, Parul’s roots
are deeply embedded in Jaipur. Her father, Rohit Singh, is a government
engineer, and her family’s encouragement has been a vital pillar in her
journey. Speaking about her win, Parul credited her family’s unwavering support
and her relentless passion for success.

With her new title, Parul is set to represent India at the
Miss Ocean World 2025 pageant, scheduled to be held in August this year from
18th August to 24th August at Valley by Grassfield Resort.

Her participation on this global stage will not only
highlight India’s grace and beauty but also its cultural richness and
intellectual prowess.

This win has placed Parul on the radar of national and
international fashion and beauty circles.Her vision extends far beyond the
stage—she aspires to build a global legacy that champions women’s rights,
mental health, and climate change awareness.

This win has placed Parul on the radar of national and
international fashion and humanitarian circles. Her future endeavors include
amplifying social causes, promoting India’s cultural richness on the world
stage, and mentoring young changemakers who, like her, believe that true beauty
lies in action.

As India looks forward to Parul’s representation at Miss
Ocean World 2025, her victory stands as a reminder that crowns are not just
rewards — they are responsibilities. And Parul Singh is ready to carry that
responsibility with heart, purpose, and pride.

 

Jaipur — Recognising the architects of India’s digital evolution, the India Influencer & Creator Awards 2025 was held with great enthusiasm at the Constitution Club of Rajasthan in Jaipur. This national-level celebration brought together India’s most impactful social media influencers and content creators under one roof.

The awards event aimed to celebrate those who have significantly contributed to society, culture, and brand communication through innovative and influential digital content. More than 50 distinguished creators from across the country were felicitated across categories like Lifestyle, Fashion, Food, Travel, Health, Technology, and Education.

The ceremony was graced by the presence of Shri Jhabar Singh Kharra, Urban Development and Housing Minister of Rajasthan, as the chief guest. Mr. Sandeep Singh Sarna served as the Event Director, while the event’s co-directors included Dr. Ram Prasad Bhadiya, Shyam Sundar Gaur, and Harish Soni, who played pivotal roles in executing the event seamlessly.

Esteemed dignitaries such as Mahaveer Khardi, President of the RAS Association, noted media personality Pooja Bharti Chhabra, and MD Kuldeep Yadav were also in attendance, adding prestige to the evening.

The India Influencer & Creator Awards 2025 served as more than a recognition platform—it became a convergence point for creators seeking networking opportunities, brand exposure, and inspiration. Awardees received trophies, certificates, and a national platform, adding considerable credibility and motivation to their professional journeys.

As the digital influencer economy continues to grow, such award ceremonies play a crucial role in spotlighting the voices shaping contemporary discourse online. The event successfully highlighted the evolving landscape of digital storytelling and content-driven branding in India.

 

In a crowded digital space, getting noticed
requires more than just good content. PR and backlinking play a critical role
in building brand visibility, credibility and improving search engine rankings.
But managing these efforts in-house can be time-consuming and resource-heavy.
From media outreach to link-building, it takes consistent strategy and
expertise. This is why many brands are turning to specialised agencies to
handle PR and backlinking. Read on to learn more about the key benefits of
outsourcing PR and backlinking for content-driven brands.

Why Do PR and Backlinking Matter for Brands?

PR and backlinking are two of the most
powerful tools for building online authority and visibility. Effective PR helps
shape public perception, earns media coverage and positions your brand as a
thought leader. Meanwhile, backlinking, which refers to the process of earning
links from other reputable websites, is a key factor in how search engines
determine your website’s credibility and ranking.

 

Together, they create a feedback loop. PR
placements often lead to high-quality backlinks. Meanwhile, strong backlink
profiles boost your website’s authority, making future PR outreach even more
effective. For any brand looking to grow online, investing in both is not
optional but essential.

Why Is Managing PR and Backlinking In-house Challenging?

While PR and backlinking are crucial for
growth, handling them internally can be a major challenge, especially for lean
teams. Both functions require dedicated time, specialised knowledge and ongoing
effort.

 

PR involves building relationships with
publications, crafting compelling pitches and staying relevant in a fast-moving
media landscape. Backlinking demands careful outreach, content strategy and
strict adherence to SEO best practices to avoid penalties.

 

Without the right tools, experience or
network, in-house teams often struggle to maintain consistency or deliver
meaningful results. What starts as a side project can quickly become a drain on
time and resources with unsatisfactory results.

Key Benefits of Outsourcing PR and Backlinking

Outsourcing PR and backlinking to a
specialised agency allows brands to tap into expert strategies, proven networks
and scalable solutions while staying focused on core business goals. Here are
some key advantages:

1. Access to Strategic Expertise and Established Relationships

PR and backlinking are not just about sending
out press releases or requesting links. They rely on strategic insight and
trusted industry connections. Specialised agencies bring years of experience in
crafting outreach strategies that actually work. They know how to identify the
right publications, tailor pitches for different audiences and secure
placements that build both authority and trust. More importantly, they come
with an existing network of media contacts, bloggers and publishers. This
headstart significantly increases your chances of earning high-quality
backlinks and meaningful coverage, right from the beginning.

2. Saving Time and Internal Resources

Effective PR and backlinking demand consistent
outreach, follow-ups, content creation and performance tracking, all of which
can quickly overwhelm in-house teams. By outsourcing, you free up valuable
internal resources that can be redirected toward core business functions like
product development, content strategy or customer engagement. You also avoid
the time and effort involved in hiring, training and managing a dedicated team.
With an agency handling the day-to-day execution, your team can focus on the
big picture while still reaping the benefits of a strong digital presence.

3. Building High-quality, Authoritative Backlinks

Not all backlinks are created equal. Search
engines favour links from trustworthy, relevant websites, and penalise spammy
or low-quality ones. Agencies specialising in backlinking know how to secure
placements on authoritative domains ethically. They focus on relevance, domain
authority and natural link placement to ensure long-term SEO success. Instead
of chasing quick wins, outsourced backlinking efforts are built on sustainable
strategies that improve your site’s credibility and organic visibility over
time.

4. Alignment of PR with SEO Goals

When done right, PR and SEO complement each
other. However, aligning them requires careful planning and expertise. An
experienced agency understands how to craft PR campaigns that not only generate
buzz but also support your SEO strategy. This involves choosing the right
anchor text, earning links from relevant domains and amplifying
keyword-targeted content through media coverage. This integrated approach
ensures your brand message reaches the right audience and contributes to better
search rankings.

5. Consistent Reporting and Strategic Direction

Outsourcing often brings greater clarity.
Agencies provide regular, data-driven reports that track key metrics like
domain authority, referral traffic, earned media coverage and keyword impact.
This transparency helps you measure ROI, identify what is working and fine-tune
your strategy accordingly. Beyond reporting, you also gain access to strategic
guidance, from identifying high-impact opportunities to navigating algorithm
updates or competitive shifts.

6. Better Cost-efficiency

Hiring and training an in-house team for PR
and backlinking can be expensive, especially when you factor in salaries, tools
and ongoing skill development. Outsourcing offers a more cost-effective
alternative. With a fixed budget or retainer, you get access to an entire team
of specialists, advanced tools and proven systems without the overheads of
recruitment, software licenses or trial-and-error campaigns. This allows you to
achieve better results at a lower overall cost

7. Scalability and Flexibility

Your PR and backlinking needs may change as
your brand grows. Agencies are built to adapt. Whether you are launching a new
product, entering a new market or ramping up SEO efforts, an outsourced team
can scale campaigns up or down based on your goals and timelines. You won’t
need to worry about hiring more staff or reassigning internal resources. This
flexibility makes it easier to stay agile, test new strategies and respond
quickly to market opportunities without being held back by bandwidth
constraints.

8. Faster Results

Agencies bring tested strategies, ready-made
processes and established media relationships. These advantages translate to
quicker wins. Instead of spending months building a foundation, an outsourced
team can hit the ground running. From securing backlinks on high-authority
domains to landing press coverage in relevant publications, you will start
seeing impact sooner. This speed is especially valuable for brands launching
new initiatives or trying to improve their online visibility within a tight
timeframe.

Summing Up

Outsourcing PR and backlinking can turn out to
be a major competitive advantage. These functions require more than occasional
effort. They demand strategy, consistency and deep industry knowledge. By
partnering with specialised agencies, brands can ensure faster results,
higher-quality placements and long-term SEO benefits without overburdening
internal teams. In today’s digital ecosystem, outsourcing can help brands boost
their credibility and visibility with minimum cost and effort.

 

 

Reference Links

https://prlab.co/blog/what-is-pr-backlinking/

https://wpseoai.com/blog/why-digital-pr-is-important-for-scoring-high-quality-backlinks/

https://www.fifteendesign.co.uk/blog/when-you-should-and-should-not-outsource-link-building/

https://myb2bnetwork.com/blog/why-outsourcing-seo-and-backlink-writing-is-the-smart-move/#:~:text=Cost%20Savings%3A%20Outsourcing%20can%20help,focus%20on%20their%20core%20competencies.

https://editorial.link/outsource-link-building-the-pros-and-cons/

https://sureoak.com/insights/why-should-you-outsource-seo-link-building

https://blog.linkody.com/seo/outsource-link-building

https://beomniscient.com/blog/link-building-outsourcing/

https://awisee.com/blog/outsource-backlinks/

https://ossisto.com/blog/outsource-link-building/#elementor-toc__heading-anchor-5

https://www.linkedin.com/posts/goldfish-pr_pr-outsourcing-businessgrowth-activity-7239605679240462336-sE1q

https://www.businessnewsdaily.com/15270-outsourcing-marketing-and-pr.html

https://rokir.ie/why-outsource-your-public-relations/

https://www.agilitypr.com/pr-news/marketing-news/outsourcing-pr-services-can-transform-business/

 

In today’s world, brands can no longer rely
solely on simple blog posts or occasional social media updates to stand out. As
audiences demand more engaging and original content, formats like podcasts,
videos and influencer-led campaigns have become essential to modern marketing.
But producing high-quality content consistently takes time, skill and
resources, which can often stretch in-house teams too thin. Outsourcing offers
a smart, scalable solution. By partnering with content specialists, brands can
maintain quality, increase output and focus more on strategy. Let’s explore why
outsourcing podcasts, videos and influencer campaigns is the wisest choice
content-driven brands can make.

Why Do Podcasts, Videos and Influencer Marketing Matter More Than Ever?

Today’s audiences are always on the lookout
for content that feels relatable, engaging, and authentic. That is exactly what
podcasts, videos and influencer marketing deliver.

Podcasts build deep, loyal audiences by
creating space for long-form storytelling and authentic brand voices. Videos,
meanwhile, dominate social feeds and search algorithms, making them essential
for visibility, engagement and conversion. And influencers provide the
credibility and relatability that traditional advertising often lacks, driving
higher trust and purchase intent.

Together, these channels allow brands to
connect with consumers in a dynamic and results-driven way. In today’s crowded
digital landscape, they have become the key to staying relevant.

The Challenge of Doing It All In-House

While podcasts, videos and influencer
campaigns offer immense value, producing them in-house is often easier said
than done. These channels demand specialised skills, dedicated tools and
significant time. These are things that many internal teams simply don’t have.

 

●    
Producing a podcast means managing
scripting, recording, editing, hosting and distribution.

 

●    
Videos require creative direction,
filming crews, post-production experts and platform-specific versions.

 

●    
Influencer marketing is a full-time
job involving talent scouting, contracts, campaign coordination, compliance and
performance tracking.

For most teams already stretched thin across
daily marketing activities, these added demands lead to delays, inconsistent
quality and missed opportunities. Scaling content becomes a bottleneck and
hampers growth instead of accelerating it.

How Does Outsourcing Solve the Problem?

Creating high-quality podcasts, videos and
influencer campaigns requires time, talent and technical resources, all of
which can overburden in-house teams. Outsourcing solves this challenge. Here’s
how outsourcing helps level up your marketing game:

 

●    
Access to Specialised Talent: When you
outsource, you are tapping into a network of experienced and qualified
professionals, including scriptwriters, videographers, editors, voice artists,
influencer managers and data analysts. This expertise ensures your content is
not only polished but also aligned with platform standards and audience
expectations.

 

●    
Faster Turnaround Times: External agencies
have streamlined processes and dedicated teams to handle every stage of content
creation, leading to faster execution without compromising on quality. This
allows you to push out timely campaigns and stay relevant in fast-moving
digital spaces.

 

●    
Cost Efficiency: Hiring and retaining in-house
talent for every function, especially for projects that are occasional or
seasonal, can be expensive. Outsourcing eliminates fixed overheads and enables
you to only pay for what you need, when you need it, giving you more
flexibility and better ROI.

 

●    
Scalability Without Burnout: Need to produce a
podcast series, launch a video ad campaign and manage influencer
collaborations, all in the same timeframe? Outsourcing makes it possible to
scale your output without overloading your internal teams, helping you maintain
momentum across multiple channels.

 

●    
Strategic Input and Fresh Perspectives: An
external partner brings an outsider’s view. This often leads to innovative
content ideas, sharper messaging and better audience targeting. They can also
benchmark your content against competitors and industry trends to keep your
brand ahead of the curve.

 

●    
Performance Tracking and Optimisation:
Experienced content partners offer analytics and reporting tools that help you
track what is working and where to improve. From podcast listens to video engagement
to influencer reach, they turn performance data into actionable insights.

How Does Outsourcing Work?

Outsourcing your podcasts, videos and
influencer campaigns helps you gain a partner who brings structure, creativity
and resources to your content strategy. Here’s how each channel works when
handled by an expert content agency:

What Does Podcast Outsourcing Involve?

A professional podcast partner handles the
full production lifecycle:

 

●    
Strategy and Concept: Collaborating on the
theme, tone and structure based on your brand goals.

 

●    
Scripting and Guest Coordination: Developing
engaging scripts and managing speaker outreach or interviews.

 

●    
Recording and Editing: Providing
studio-quality sound, mixing and editing for a polished finish.

 

●    
Publishing and Promotion: Uploading to major
platforms (Spotify, Apple, etc.) and creating teaser clips or transcriptions
for cross-channel use.

 

You get a consistent, high-quality podcast
presence without having to manage the logistics internally.

What Does Video Outsourcing Involve?

Video is one of the most resource-intensive
formats. Outsourcing streamlines the entire process:

 

●    
Creative Development: Brainstorming content
ideas aligned with your brand tone and target audience.

 

●    
Pre-Production: Storyboarding, scripting,
location scouting and talent hiring.

 

●    
Production: Professional filming with skilled
crews, lighting and equipment.

 

●    
Post-production: Editing, animation, captions
and platform-specific formatting (YouTube, Instagram Reels, LinkedIn, etc.)

 

Whether it’s a brand video, explainer,
testimonial or social media reel, you get high-impact visuals tailored for each
channel.

What Does Influence Marketing Outsourcing Involve?

Outsourced influencer campaigns go far beyond
just finding someone with a following:

 

●    
Discovery and Vetting: Identifying influencers
who match your audience, values and campaign goals.

 

●    
Contracting and Compliance: Handling
negotiations, deliverables, timelines and usage rights.

 

●    
Campaign Management: Coordinating content
creation, approvals and live posting.

 

●    
Performance Tracking: Measuring reach,
engagement, conversions and ROI, all shared in structured reports.

 

This approach ensures you get authentic,
trackable results from influencer partnerships without the operational
headache.

Summing Up

Podcasts, videos and influencer marketing are
no longer optional. They are essential to building visibility, trust and
engagement. But producing them in-house can stretch your team thin. Outsourcing
these efforts gives you access to expert execution, faster turnarounds and
better results without overwhelming internal resources. From strategy to
delivery, the right content partner helps you scale with consistency and
impact. If you are looking to unlock the full potential of these channels,
outsourcing might turn out to be your smartest move.

Reference Links

https://www.bcast.fm/blog/podcast-outsourcing

https://www.podkick.com/blog/outsourcing-podcast-production-professional-firms

https://unity-connect.com/our-resources/bpo-learning-center/outsourcing-video-production/

https://graphaize.com/the-ultimate-guide-to-video-production-outsourcing/

https://www.1840andco.com/blog/outsourcing-video-editing

https://stealthagents.com/outsourced-influencer-marketing-services/

https://www.outsourcing-center.com/what-makes-a-successful-influencer-marketing-outsourcing-partnership/

https://www.forbes.com/councils/theyec/2018/12/11/influencer-marketing-should-you-outsource-or-do-it-in-house/

https://www.garageproductions.in/why-podcasts-are-the-future-of-content-marketing/

https://aboutdci.com/blog/five-reasons-influencer-marketing-matters-in-2024-more-than-ever/

https://www.webdew.com/blog/why-video-marketing-is-so-powerful?srsltid=AfmBOoqaKDlS8SflfR41bR7slG1bQF_9dxUeK17Z7EczOazSHMfQIjZD

https://vidico.com/news/why-is-video-marketing-so-effective/

https://fastercapital.com/content/Video-marketing-outsourcing-and-hiring–Outsourcing-Video-Content-Creation–A-Smart-Move-for-Entrepreneurs.html

https://mediareach.co.uk/3-Reasons-Why-Outsourcing-Video-Marketing-to-Influencers-is-the-Best-Course-of-Action-in-2021-Beyond

https://scottmax.com/connect/in-house-vs-outsourcing-influencer-marketing-project-full-comparison/#Benefits_of_Outsourcing_Influencer_Marketing_Project

 

Overview

Whether you are an aggregator or a publisher,
licensing plays a crucial role in granting access to a broader range of content
and earning revenue while upholding intellectual property rights. For
publishers, licensing enables them to own the right to publish and distribute
works, while for aggregators, it gives the right to collect and distribute
content from a variety of sources. In this blog post,
we will cover content licensing for publishers as distribution partners and
aggregators as sourcing partners, including the most important factors to take
into consideration when licensing for each partner.

What is Content Licensing?

Content licensing is a comprehensive legal contract under
which the owner of the copyrighted content (the licensor) grants another party (the
licensee) the right to use, distribute or reproduce their intellectual property
and content on certain terms and conditions, typically for a fee. The
permission is normally outlined within a licensing agreement, which defines the
scope, duration and payment terms for using the content.

Types of Content Licensing:

·        
Exclusive Licensing: This
type of content licensing permits a single licensee the sole right to utilise
the content, usually in a specified territory or for a limited period.

·        
Non-exclusive Licensing: This
permits the owner of the copyrighted content to license the same content to multiple
entities at the same time.

·        
Sole Licensing: This
is a unique type of license where the owner retains the right to use the
content for themselves but licenses it to others as well.

Understanding Content Licensing for Publishers as
Distribution Partners

Content licensing for publishers is defined as a
distribution partnership whereby a publisher licenses another party the right
to reproduce their copyrighted materials for a specific purpose and time, often
in exchange for a fee or other form of consideration. It helps publishers increase
their exposure and income streams by monetising their available content assets
on various platforms.

Advantages of Content Licensing for Publishers:

Here are the major advantages of content licensing for
publishers.

·        
Revenue Generation: Through
licensing, publishers can earn extra revenue from content that has already been
created. They can receive royalties or one-time fees for the use of their
licensed content, depending on the contract.

·        
Audience Expansion: Through
content licensing to other platforms or companies, publishers can expand their
audiences and gain greater brand visibility.

·        
Strategic Partnerships: Content
licensing enables an alliance with other organisations that need high-quality
content for marketing, promotion, or other purposes.

·        
Increased SEO: Licensed
content may result in more pages being indexed on a site, which can boost
search engine rankings and traffic.

·        
Legal Compliance:
Licensing agreements ensure that content is used legally and ethically,
protecting the publisher’s intellectual property rights and preventing
potential legal problems related to copyright infringement.

Understanding Content Licensing for Aggregators
as Sourcing Partners

Content licensing for aggregators acting as sourcing
partners entails providing access to copyrighted materials such as articles,
images, and videos under specific terms. This enables aggregators to utilise
and distribute such content legally, often for a fee, while the original
content creator maintains ownership. Content licensing contracts determine the
scope of use, period, and approved changes, protecting both parties involved.

Benefits of Content Licensing for Aggregators

Content licensing offers several benefits for
aggregators, including:

·        
Access to a Large Range of Content: Licensing
allows aggregators to easily expand the quantity and diversity of content on
their platform with minimal time.

 

·        
Cost Savings: Licensing
can result in savings on costs for aggregators as it enables them to provide a
large range of content without having to produce it themselves.

·        
Enhanced User Experience and
Engagement: Aggregators are able to provide a wide range of
content that addresses various user interests and enhances user satisfaction
and interactivity. By licensing, aggregators are able to bring in new segments
of users and widen their audience base.

 

·        
Revenue Generation: Licensing
contracts have the potential to create revenue through royalty charges or by
driving user traffic and engagement, which can then be monetised in the form of
advertisements or subscriptions.

·        
Legal Compliance and Brand
Reputation: Aggregators can have a good brand reputation and
avoid legal trouble due to unauthorised use of copyrighted work by using
licensed content.

 

·        
Core Competencies: Licensing
enables aggregators to concentrate on their core competencies, including
platform building, user interface, and marketing, while outsourcing content
acquisition.

Key Factors to Consider for Licensing for Both
Sides (Publishers and Aggregators)

When licensing content, both publishers and
aggregators should carefully consider several key factors, including:

For Publishers (Licensors):

·        
Clarity and Specificity: Publishers
must formulate concise and precise licensing contracts. These should clearly
state the extent of usage, whether it is exclusive or non-exclusive, the time
duration for the license, and any limitations on the use of the content.

·        
Rights Retention: Publishers
have to determine which rights they want to license and which rights they will
retain. This may involve rights for self-promotion, derivative works, or future
use of the content.  

·        
Monitoring and Enforcement: It
is crucial to implement mechanisms to track how the licensed content is being
used and ensure compliance with the agreement. Publishers should have protocols
in place to address violations and take necessary legal action when required.

·        
Royalty Structures: While
negotiating licensing deals, publishers must decide on the royalty structure,
which may be a percentage of sales, revenue or a flat fee. It is also important
to set minimum payments to ensure a fixed income stream.

For Aggregators (Licensees):

·        
Content Evaluation: Aggregators
ought to thoroughly evaluate the quality, relevance and potential market appeal
of the content they propose to license. This includes considering the
publisher’s experience with similar content and their target audience.

·        
Negotiation Power: Aggregators
need to negotiate favourable licensing conditions, such as the scope of use, expiration
dates, and royalty structures. They should also examine the exclusivity of the
license and how it will affect their distribution function.

·        
Rights and Permissions: Aggregators
must confirm that they possess the requisite rights to disseminate the content
across their selected platforms and channels. This involves confirming that the
intellectual property belongs to the publisher and then securing the
appropriate permissions.

·        
Market Fit: Aggregators
must evaluate the marketing and distribution plan of the publisher to confirm
that it aligns with their own objectives and market.

·        
Risk Assessment: Aggregators
also need to evaluate the risks that the content poses, such as possible legal
problems, copyright or reputational issues.

Final Words

Content licensing is of most importance to both
publishers and aggregators, serving as a gateway between the content creators
and users while ensuring protection of intellectual property rights. Understanding
licensing subtleties is crucial for legal and ethical use of content, allowing
for appropriate attribution and facilitating collaboration to increase reach
and effectiveness.

Licensing ensures that publishers are legally
permitted to reproduce and distribute works, while aggregators utilise licenses
to have access to and distribute content, making it reach more people without
legal issues.

 

References:

https://publishingstate.com/rights-and-licensing-in-publishing/2023/

https://nytlicensing.com/latest/our-brand/what-is-content-licensing/

https://vitrina.ai/blog/understanding-the-different-types-of-content-licenses-a-comprehensive-guide/

Produced by Dice Media Production and directed by Ameet Guptha, the series stars the OTT duo – Sheeba Chaddha and Rajesh Tailang.

Sometimes, the smallest homes hold the biggest stories. Embracing this truth, ZEE5 announces its latest slice-of-life original series, Bakaiti. Produced by Dice Media, Bakaiti marks the much-awaited return of Sheeba Chaddha and Rajesh Tailang as parents. The trailer which released today gives a glimpse of the duo’s effortless chemistry on-screen, making it an absolute treat to watch. At its core, Bakaiti captures the essence of a middle-class family where bickering, banter, and blowups are just another way of saying “I love you.” No matter how loud the fights get, they always find their way back to each other. Things like ‘cooler band kar diya?’, ‘Light bill bhardo’, ‘Paani ki Tanki bhar gai’, are heard daily, but what lies underneath is their unspoken, unexpressed love. The series is a perfect family entertainer and will premiere on ZEE5 on 1st August 2025. 

Set amidst the charming chaos of old Ghaziabad, Bakaiti centers on the quirky yet close-knit Kataria Parivaar. Naina (Tanya Sharma), 21, is ambitious and grounded, suddenly forced to share her world with her younger brother Bharat (Aditya Shukla)—a cricket-crazy, boundary-blind teen who thrives on mischief. Their daily squabbles unfold under the watchful eyes of their parents, Sanjay (Rajesh Tailang) and Sushma (Sheeba Chaddha), who juggle unspoken grief, mounting pressure, financial instability, and the daily grind of making ends meet.

As the Kataria family grapples with rising expenses and difficult decisions, tensions flare across generations. As Naina seeks space and Bharat tests limits, their parents navigate the ups and downs with humour and heart. But the conflict doesn’t stop at the kids—there’s a deeper divide between Sanjay, the emotionally-driven elder brother, and Ajay being the practical one. Their constant push and pull, layered with everyday chaos and clashing perspectives, form the heart of the Kataria household. Yet through it all, love lingers—unspoken but ever-present. Bakaiti is a celebration of this imperfect, unpredictable, and unmistakably real thing we call family.

Trailer Link: https://youtu.be/4pb1aAjxNWU

Kaveri Das, Business Head, ZEE5 Hindi said, “At ZEE5, we’ve always believed that the most powerful stories are found in your everyday life. Bakaiti is a heartwarming reflection of the quintessential Indian middle-class family, its chaos, conflicts, and unconditional love. We’re thrilled to collaborate with Pocket Aces and bring this tender, sharply observed dramedy to our audiences. Adding to our growing repertoire of relatable, slice-of-life narratives, Bakaiti will certainly strike a nostalgic, emotional chord with our viewers everywhere”

Producer Aditi Shrivastava from Dice Media commented, “Like all our core Dice Media shows, Bakaiti is about the intricacies of daily life. It reflects the bittersweet relationship Gen Z has with their parents – where kids are friends with their parents but still a little afraid, where parents are strict with their kids but also vulnerable. We are so excited to bring you the chaotic yet lovable Kataria parivar, with veteran actors like Sheeba ji and Rajesh ji pairing up with our very own upcoming faces, Tanya Sharma and Aditya Shukla. Zee5 is the perfect platform for this show, and we’ve had a wonderful time working with Mrunalini and her team on it.”

Speaking about the show, the director Ameet Guptha shared, “Bakaiti was born out of the kind of conversations we’ve all had around dining tables and on terrace steps—about space, sacrifice, and the quiet resilience that defines every Indian household. The aim was never to go big, but to go deep—to capture the small, seemingly insignificant moments that truly shape who we are as families. We wanted the storytelling to feel lived-in and honest, with natural camera work, real-time conversations, and emotions that unfold without fanfare. Having Sheeba ji and Rajesh ji back together felt like magic—they brought a quiet depth and humour that beautifully elevated the soul of the Kataria family. I’m truly excited for the premiere on ZEE5 and can’t wait for the show to reach homes across the country.”

Sharing her experience Sheeba Chaddha said, “Being part of Bakaiti felt like stepping into a world that’s incredibly familiar yet rarely shown with such honesty. The Kataria family reflects the unsaid love, everyday struggles, and quiet strength that define so many Indian homes. Playing Sushma reminded me how laughter and love can thrive even in the chaos. I’m thrilled to bring this relatable story to life with such a heartfelt team.”

Rajesh Tailang also shared, “Bakaiti is a story that feels lived-in, like a memory from your own past. Sanjay reminded me of so many fathers—silent providers, emotional anchors, and sometimes accidental comedians. There’s beauty in the everyday, and this series captures it with so much heart. I feel grateful to reunite with Sheeba ji and work with a team that values nuance, humour, and the tender messiness of family life.”

‘Bakaiti’ will premiere on ZEE5 on 1st August 2025, promising a heartfelt journey through the everyday chaos, charm, and comedy of family life.